In the past, most medical practitioners used to rely on “word of mouth” to garner attention and generate business. However, in this digital age, it’s more important than ever to have a professional website that works. A site that’s at the top of a particular Google search result, has a visually appealing and intuitive layout, and leads potential customers to contact you directly is critical if you want to stand out from the crowd.

Here are 7 reasons why you should invest in a professional website if you’re a medical practitioner who wants to generate more business:

1. A 24/7 outlook

A website is there to promote your business across space and time. Potential customers can access your website whenever and wherever they want, without the need of any physical contact. Webpages such as ‘about us’, ‘contact us’ and ‘services’ are crucial when it comes to giving your website visitors a 360 degree outlook of what your business is all about.

2. Measuring your ROI

Thanks to your website, you can calculate your return on investment and come up with a budgeting plan that works. Connect your Facebook Ads to your website, and you’ll see if your social media marketing plan is working or not.

3. It’s an industry staple

Believe it or not, other medical practitioners are raising their game and investing in a professional website. Your competitors are already reaping the benefits that only a website can offer. Therefore, the only way to one-up them is to create a well-designed website that will impress potential clients and wow your direct competitors.

4. Curating your online reputation

Negative reviews spread like wildfire. There’s no way you can manage your online reviews if you don’t arm yourself with a professional site. In reality, a website cannot solve all of your reputation issues. However, you can improve your rating by curating your image and brand, and continuously engaging with your clients online.

5. Investing in internet marketing

Compared to alternative forms of marketing, digital marketing is considerably cheap. Furthermore, unlike traditional marketing, you can target specific groups of people, making sure that you reach those individuals that are genuinely interested in your service. An integrated and ongoing marketing strategy, using Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Marketing, is key to a campaign with a successful outcome.

6. Making it easier for potential clients to find you

According to research conducted by Pew Internet & American Life Project, 91% of internet users have stated that they use search engines to find the information that they need. Therefore, this quantitative study shows that it’s less likely for potential clients to find your business if you don’t have a website.

7. Brand awareness

Let’s face it – nowadays, people are always online. Naturally, they also refer to the Search Engine Gods when they need to purchase a product or find a particular service provider. This is the reason why your website needs to be your office’s virtual extension. By creating a brand strategy that increases trust in your brand, you’re more likely to develop a loyal client base. This client group will, in turn, recommend you to their friends and families.

How Fortran House Can Help?

Investing in a professional website can be a challenging venture. However, Fortran House is here to facilitate your decision and your transition from the physical to the virtual. At Fortran House we have a unique platform that can generate your website in no time and most importantly at a super affordable price.

Connect with one of our experienced web developers to start discussing how, together, we can amplify your brand and generate more business by creating a website that works.