CRM stands for Customer Relationship Management. The right customer relationship management (CRM) software can help you stay connected with your customers and keep your team productive. In this age and time where there are so many options and distractions it is essential to have a software to help you keep track of your customers and let them know you care about them and you intend to keep your relationship. This is essential for small businesses because at the earlier stages you really want to keep your first customers closer. In this post we will talk about what makes a good crm software and the best crm software out there for small businesses in nigeria
Table of Content
What makes a great CRM platform?
Every business has different criteria when it comes to CRMs. You have requirements for how a CRM should perform, and we tried to accommodate, selecting the elements we feel most universally represent those requirements:
- Ease of use. While the “don’t make me think” approach for websites might be too much to ask in CRMs, it’s something to shoot for. If a user can log in the first time and get a good sense of how the basics work, mission accomplished—but not everything will be as breezy. Providing in-app directions, definitions, and help articles is a must and will help with the more advanced features. Regularly available support and onboarding options also contribute to a more productive user experience.
- Contact management. Because the heart of your CRM, not to mention your business, is people, how you manage them is crucial. How well do you know them? How can you get to know them better? Where should you put your sales efforts? What’s the best way to connect and stay in touch? A CRM’s contact management features should align with your ideal buyers.
- Customization. Your CRM should work like your business works. Company-specific terms, data requirements, processes, and the apps you use (see integrations below) are particular to how you operate. CRM software should accommodate your company as much as possible.
- Reporting. If you don’t measure it, you can’t manage it. What do you want to measure? How about forecasting? Ideally, your CRM is able to report on any data point you can collect—sales by rep, sales cycle, average value, loss reasons, and dozens of others.
- Automation and integrations. Automating processes will increase employee efficiency (and make them happier) and help ensure things like communication don’t fall through the cracks. No CRM does it all. A healthy selection of third-party integrations can connect department functions and boost data collection power, creating a more complete customer profile.