Digital Marketing Strategies for Startups (2021)

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Digital Marketing Strategies for Startups (2021)

 

There are so many digital marketing strategies, and sometimes it can be overwhelming when you’re trying to decide which one to prioritize. Marketers looking for the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing a digital marketing strategy that will be effective for their needs.

When it comes to your digital marketing campaigns, you don’t want to waste your time by choosing the wrong one, and you need to stay on top of your game.

We’ve put together 5 of the best digital marketing strategies for startups.

1) Email Marketing

 

 

 

Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.

In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.

That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.

What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.

Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.

Tips on creating a successful email marketing campaign are as listed below:

  • A lot depends on a subject line – make it catchy, engaging, and benefit-rich
  • Avoid jargon in your email copy – write in plain, persuasive language
  • Break up text so it’s easy to scan – use bullets and subheading
  • Talk about the benefits you’re going to offer
  • Optimize emails for mobile devices

 

2) Social Media Marketing

 

Social media has become a powerful marketing tool these days.

According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

Benefits of social media marketing:

  • It increases exposures and traffic
  • Social media marketing develops loyal customers
  • It improves search ranking and generates leads
  • It establishes thought leadership
  • Increases in sales

 

3) Search Engine Optimization

 

 

You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. Right?

Wrong!

There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?

This is where search engine optimization (SEO) plays a decisive role.

 

Search engine optimization not only increases traffic to your website but also builds trust.

 

Video by SEO link builder Julian Goldie

 

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

Search engine optimization is a must for every startup. Just be sure to follow the best SEO practices for your website.

However, there are many challenges faced by startups involving SEO. You can overcome these challenges by hiring a good SEO company like FORTRAN HOUSE. These companies are very few in Port-Harcourt, so you should be ware of frauds.

 

4) Content Marketing

 

 

Content marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.

Look at the following stats from the Content Marketing Institute:

90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.

 

Why is content marketing so effective?

 

When you map your content strategy to follow the different stages of your buyer’s journey, you create useful content that your target audience will love to read since it will solve their problems. This eventually builds trust and increases conversion rates.

Benefits of adopting content marketing strategies for your startup:

  • Increase visibility for your brand
  • Build lasting relationships with your customers
  • Boost brand awareness and brand recognition
  • Build credibility and authority
  • Create thought leadership
  • As an added bonus, content marketing supports your SEO and SMO efforts. You will have more content for your website’s blog, and social media postings.

 

You should remember that content marketing seldom offers quick results. It takes time before you start noticing the results of content marketing. But the impact it offers is long-lasting.

 

5) Affiliate Marketing

 

 

Affiliate marketing can be treated as a sibling of influencer marketing. It too relies on the influence of people to bring in sales. Which is why you should consider integrating it with your influencer campaign.

In affiliate marketing, you can sit back and relax as others do your marketing for you. That’s a rather simplified version of putting things. Disclaimer – I don’t recommend the sitting back part as it should never be your only strategy.

What is Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.

But how do you keep track of these sales? You do so via affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.

You can use tools like Google Analytics to generate these customized links. Further, you can even track the number of sales coming in from each link to track the performance of your affiliates.

 

Conclusion

 

Finally, building a successful startup in Port-Harcourt Nigeria, is a big battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies or agency, you can stand out from the crowd. Get in touch with us for a free consultation or quote.