6 Ways to Increase Traffic to Your Website In 2022
Traffic to a site is the second most important thing you need after getting that brand we website for your business/brand and most people find it very tedious and as such, give up after the first few tries. When you have the right system in place, it’s really not that difficult to increase website traffic. At that point, it’s just about following the right steps and BOOM! before you know it, you’ll see an exponential growth in your traffic numbers. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 5 of them
1) Organic SEO.
Before we dive fully into this, let’s take a step back to understand what SEO truly means. SEO is the acronym for Search Engine Optimization. And in a nutshell, SEO is the practice of changing a website’s rank in a list of online search results.
For instance, let’s say you own a salon in Nigeria, you get more traffic through SEO. So you take the phrase “best salon in nigeria” and put it everywhere you can on your website–in the landing page copy, on the “About us” page, on the “Contact” page.
From now on, whenever someone in PH-CITY needs a hair do, takes out their phone and searches for “best salon in Port-Harcourt”, your salon’s website will be at the top of the search results! Sounds easy right? But there is only so much organic SEO can do for you, that’s why it is best to leave it to professionals to help handle your SEO the right way.
2) Social Media
The number of global social media users is expected to reach 2.5 billion this year, and your target audience is part of that large number. Social media can be a great way to leverage some free website traffic–but only if you use it correctly.
First of all, it’s important that you explore multiple platforms. Don’t limit yourself to just one, social media is one of the best ways to increase traffic to your website to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B (Business to Business) niches. If you’re a B2C (Business to Consumer) product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
3) Optimize For Speed
Your visitors aren’t going to wait around for your site to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can say “JACK ROBINSON”.
Ever visited a slow website? Just a thought of is a total turn off. Web users love to explore and revisit websites that load up with high speed. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better
Need to check your site speed? No problem! Google’s Page Speed Insights tool will give you your speed score, as well as tips on what you can do to give your site that extra kick it needs.
4) Responsive Website
Gone are the days when internet browsing was done exclusively on desktop PCs. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smart phones.
5) Start A Blog
Starting a blog on your website is probably the most effective way to increase your organic site traffic. It lets you go into more depth than your website allow, and creates a large catalog of helpful, persona-optimized content centered on your market niche. However, a poorly written, or cheap content can do more harm than good to your web traffic.
6) Email Marketing
So many businesses are focused on attracting new customers through social media marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
You can contact us for all your SEO needs and we’ll be happy to help.
