THE IMPORTANCE OF HAVING A LOGO FOR YOUR BUSINESS. WHY DO YOU NEED ONE?

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THE IMPORTANCE OF HAVING A LOGO FOR YOUR BUSINESS. WHY DO YOU NEED ONE?

“A strong logo is the beginning of your company’s branding and conveys your business’s vision. Although a logo’s primary purpose is to identity, they can also help businesses in their endeavor to create a first and lasting positive impact on the viewers and the target audience and be leveraged to communicate important brand messages and values.” 

We’ve all heard the saying “we get only one chance to make a good first impression”. For businesses in general, a proper branding is that “one opportunity” which is often unfortunately missed! 

According to a study, if a business wants to develop loyalty, the first impression is incredibly important. The study also shows  that 48% of the consumers are more likely to become loyal to a brand when they purchase a product for the first time.

Before we begin, let’s
first define what a Logo is. 

A logo is a
combination of text and visual imagery that serves two purposes. It tells
people the name of the company and it creates a visual symbol that represents
your business. Some logos have powerful symbolic association connected to people’s
memory. For example, the SPDC’s (Shell Petroleum Development Company Of
Nigeria) red and yellow sea shell icon is so familiar in Nigeria, that they no
longer need the text “Shell Petroleum Development Company Of Nigeria” for you
to recognize the symbol represents the company “SHELL”.

Having said these, here are 5 reasons why having a business logo is important;

1) It puts a face to the name 

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. It’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. When imprinted on your products, your business card and your website, your logo communicates ownership. It tells the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers thereby creating a concrete, marketable brand identity.  

2)
Recognition

Every
organization works towards getting recognition from prospects and consumers.
Companies/businesses usually seek recognition for their high standards of
services and products and yearn that their consumers and prospects take their
business seriously.  It’s important to always note that business logos are
the stamp of what  businesses are all about and how they are recognized.

Having a strong logo design plays a vital role in getting recognition to your business. Also, a professional logo remains integral when it comes to creating a sense of professional assurance amongst consumers. Your logo helps increase the brand recall value. This means that consumers can immediately recognize your business upon seeing your logo.

3)
Facilitates brand loyalty

Brand
loyalty is huge and something every business needs to foster. A recognizable
and familiar logo goes a long way toward building brand loyalty. Consumers
crave consistency.

As your brand grows, it becomes more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible. Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once your brand is liked and sought after, your logo is the first thing they would look out for.

4) 
Professionalism

Another reason why having a quality logo for your business is very important is that they show the professional approach of your brand in conducting its business. Usually, people associate a high-quality logo with the quality of services provided by a particular company. some buyers/clients strictly associate themselves with a trusted business and brands, e.g, NIKE, APPLE, SAMSUNG, etc. They want to associate with a company that has a great logo, website design, and other marketing materials. These marketing tools convey a strong message of assurance and quality product/service.

5) 
Outshine Competition

Always
dare to be different with your logo, because your company logo tells consumers
why your business is unique. Sure, maybe there are 50 or more other similar
businesses in Port-Harcourt city, but yours is the only one that’s committed to
sustainability, and your strong quality logo sends that message home

Remember
that consumers associate quality of logo design with the quality of your
products or services. So, the logo can be a way to have a competitive edge in
the market over your business rivals. All the major global players have a great
logo for the sole purpose that it helps them effectively take care of their
competition.

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font. In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors, you’re much better!

Contact us to get a professional Logo for your business